Uppsala Business Park

Brand design, Graphic design, Marketing, Content Creation

Consulting assignment responsible for strategic and operational work with Corem’s place brand Uppsala Business Park through marketing, graphic design, communication, and content production. The work focused on community and event activities, as well as ongoing digital marketing and brand development.

Sole responsibility for marketing of the place in close collaboration with an event team. Responsible for all content creation, including copywriting, communication, photography, and design.

Development of a new visual identity

My first assignment at Uppsala Business Park was to develop a new visual identity inspired by the existing brand identity created by Kurppa Hosk and a new concept created by the agency Essen. The goal was to retain what made UBP recognizable while better reflecting its current focus on community, innovation, and collaboration.

The old one

The previous identity had a strong graphic foundation but had become fragmented over time and lost clarity.

The proposal

Essen’s proposal introduced more color and a stronger sense of community but moved further away from the established brand and its connection to life science and industry.

The new identity

The new identity became a combination of both directions. The existing typeface and UBP green were retained to preserve recognition, while the color palette and visual language were developed with a stronger focus on the community.

One brand different events

One of the main challenges was creating a cohesive identity for an organization where every event is unique. To strengthen the brand presence, I developed a flexible system where the logo and tagline were always present while different event formats were given their own visual expressions within the same framework.

Social media posts

Social media content, primarily for LinkedIn, created to promote events organized by Uppsala Business Park, as well as to introduce new tenants, partners, and highlight activities within the park. Responsible for full content creation, including written interviews, photography, design, and publishing.